Fusing Japanese craft and tradition with innovative 21st century fabrics Snow Peak’s outdoor focussed products make us all want to run away and live in the woods dressed head to toe in their gear. Which is kind of the vibe in this Cormac McCarthy-esque lookbook that they’ve shot as an intriguing showcase to their wonderful AW20 wares. Using muted and neutral colourways that reflect the changing seasons the collection includes comfortable knits and new technical fabrics, with an emphasis on versatile pieces that easily transition between nature and home.
