Since 923, hummel has been a big cheese in the world of football – and the Dane’s latest collab with Guillermo Andrade of 424, marks a new chapter in the mix between modern football, history and fashion (look it up).
Guillermo Andrade is the lead designer of 424 and founder of LA-based boutique FourTwoFour on Fairfax. In the collection he brings his vision and his own passion for football – plus his love for the Dutch and their national team of the last 20 years. The collection merges football silhouettes with a forward-looking approach based in the world of style.
“I wanted to show some love for the actual football kits that are worn on the pitch – and the clothes worn on the way to the pitch. That’s why you will find styles like the windbreaker and the track jacket. The wearable aspect is merged with the very technical aspect of football – based in fashion, but made to be worn on the pitch,” says Guillermo Andrade.
With its bright orange and black colour-scheme, the collection recalls the psychological part of football; how teams unify and can become an intimidating factor just by their matching kits, this is the red thread in the design of these pieces.
“It’s a dream come true to work with hummel again. I have always dreamt of providing high level football kits at a decent price point and offer it to a bigger crowd, so people can obtain it. And this is the perfect collaboration for that.” The capsule collection is created in hummel’s hub for creative collaborations,
HUMMEL HIVE. It’s the second collaboration between hummel and Andrade, as 424 was one of the four creatives behind a small high-end capsule delivered in August 2016.
The HUMMEL x 424 collection is available now from Storm, EJDER, Wer-Haus, SSENSE, GR8, Slamjam, Wildstyle, FourTwoFour on Fairfax and on hummel.net.
