Clothing

Seven from SEVEN – Puffy Stuff

The weather is getting colder, blah blah blah, so here’s some jackets or whatever to keep you warm. All funny business aside it doesn’t matter what time of the year it is, purchasing a new puffy item is always a momentous occasion, even if it sits in your wardrobe for months. The benefit of buying one now is that it probably won’t do that, and since we’re a nation of people who are heavily addicted to easily accessible dopamine, that’s a good thing.

So here we are, recommending seven of the finest duck / synthetic-filled things from SEVEN Store. Each one is sure to bring a large smile to your face – until the dopamine hit wears off, then you’ll want another one. But by then we’ll probably have made another list, and it’s better to be addicted to outerwear than other forms of pleasure anyway, isn’t it?


Beams Plus Expedition Down Parka II Jacket

Of all the items on the list, this is probably the puffiest. That’s a conscious decision, by the way, it’s a marketing strategy we’ve read about. This jacket from Beams has been modelled on old expedition parkas from the ’80s, which is great because it looks just as good and doesn’t contain forty years’ worth of weird smells.

Hiking Patrol Down Hat

A lovely piece of puffy headwear from Hiking Patrol’s first-ever run of clothes. It reminds us a bit of the hats that Luke and the gang wore during their assault on Endor in Return of the Jedi.

Canada Goose Lodge Coach Jacket

Many of the best gear introduced to the fashion smorgasbord originally came from things being designed to fulfil a purpose. Coach jackets were originally designed for sports coaches to wear so they wouldn’t get cold on the pitch. We doubt anyone buying this Canada Goose coach jacket holds the position of a sports coach though. If they do though, we’d like to meet them.

Daiwa Tech Backpacker Down Gilet.

A very Tintin-esque gilet. Could see him rescuing Captain Haddock from an avalanche in the Himalayas wearing one of these things.

Purple Mountain Observatory Shield Puffer Jacket

A very wearable puffy jacket from Purple Mountain Observatory, just the right amount of plumpness. You’re going to be warm, but you’re not going to have to enter doors sideways.

Moncler X 1017 Alyx 9SM Puffer Trail Slide Shoe

These are a bit ludicrous. Very nice, but not sure what their ideal use is. Maybe putting the bins out whilst camping on the side of K2?

Purple Mountain Observatory Waves Gilet Vest

The second entry from Purple Mountain Observatory to the list, it feels a bit lazy, but this vest is too good to leave out. If you want to look like the heaviest finance bro on wall street, this is your best option.

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