We have a lot of empathy with Hiking Patrol. Having begun as solely an online platform covering the best of outdoor lifestyle stories, they have made the increasingly natural progression to creating their own eponymous brand. Having started our own thing 20 years ago and evolved it into something more meaningful, it’s a story we relate to.
Having already released well-received footwear collaborations with Keen, Mammut, and Diemme in recent
years, Hiking Patrol is now putting its name to its own brand for Autumn Winter ‘24. And if it’s winter wear you’re on the lookout for, there are worse places to start than Norway.
Established in Oslo in 2019 by Wai Tsui, Hiking Patrol is the reason Wai probably struggles to explain his job title to those who ask. He’s a content creator, curator and now brand director. He has many strings to an ever-expanding bow. This latest development is an organic and natural progression, having built a community and audience around a tranche of fashion that combines aesthetic with athletic. If you’re making outdoor gear these days you want it to look great, but also perform.
Further expanding the Hiking Patrol DNA, this range embraces the concept of ‘Quiet Outdoors’, where the dynamism of city life meshes with the solace provided by the outdoors. This gear is for both scenarios.
Though the range taps into of-the-moment topics around the outdoor lifestyle, this isn’t stuff that’ll date. Lightweight insulated down vests and 3L shell jackets are designed to keep the cold, wind and
rain from harshing your mellow. Straight-leg trousers and skirts constructed using technical fabrics and bring a refined element to the offering, while very necessary waterproof jackets, insulated coats, knitted beanies and running caps, legwear and zip-up fleece tops complete a compelling first offering.
Hiking Patrol have a strong logo but perhaps purposely this stays in the shadows, suggesting they’re confident enough in their product to not stamp a large logo on anything. Instead, the Hiking Patrol signature mascot is knitted into the beanie, rounding off a super strong debut season for a brand we’ve been anticipating for some time. If we could sum it up, this is the gear Knut Haukelid’s character would be wearing if the 1965 classic Heroes of Telemark had a futuristic reboot.
Head to hikingpatrol.com for more.
