Footwear

KEEN and Gramicci Launch Jasper Zionic

Last night we had the pleasure of seeing a couple of our oldest mates come together in a state of matrimony. That is to say, KEEN and Gramicci have made a shoe together.

The Jasper Zionic is the subject of their collaboration, itself a mash up of the KEEN Jasper and Zionic, with the former providing the upper and the rugged sole being contributed by the Zionic. It’s a shoe we ourselves have had the pleasure of working with KEEN on, for content around its launch.

Last night however, everything became official and the hairy suede version created by Gramicci and KEEN was launched at Gramicci’s Earlham Street store in London.

A lovely time was had by all, especially our own Tom, who had a private viewing during the day before returning to take advantage of their hospitality later on.

The Jasper Zionic launches today in all good stockists, especially here.

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