Gramicci returns with another offering with their recurring theme freedom of movement at its core.
The accompanying campaign perfectly conveys the brand’s laid-back spirit. Gramicci is a brand that takes its time and does things properly and this comes through in the creative.
The imagery also tells the story of ‘only wasted days’ where doing nothing is everything, a spirit that is often lost in the winter months.
At the heart of the collection is the iconic Gramicci pant lineup, expanded with new winter-twill pieces that provide warmth without sacrificing the aforementioned signature freedom of movement. Complementing this is a selection of mid- to heavyweight outerwear, designed to layer seamlessly for any adventure. The seasonal patterned sherpa provides comfort without sacrificing functional details and fit- whilst the Meadows Japanese denim collection- crafted at the legendary Japanese Kaihara mill, ensures a premium construction and durability.
Another notable piece from the collection includes the button up Stance Shirt, which incorporates typical Gramicci features such as an added underarm gusset for extended arm movement as well as a water resistant treatment. Form follows function and in fashion is the bonus. What you’ve got here is a brand we’ve always had a deep-seated appreciation for, where boxes are ticked galore.
Get on it now at gramicci.com
