Italian brand ROA knows a thing or two about the outdoors, having cemented its enviable rep via its hiking-ready footwear. And now as it drops its Fall/Winter 2024 campaign, that link to the outdoors is all the more evident.
Set in the stunning yet serene landscape of Ticino, Switzerland, ROA’s latest campaign taps into the calming, restorative vibes of valley life. To capture this essence, they teamed up with photographer Nickki McClarron, who shot the collection against the stunning backdrops of Manuel Pauli’s Tre Tetti house and Mario Botta’s Casa Bianchi.
Blending modernist and postmodernist architecture with the timeless allure of nature, the campaign highlights the FW24 collection’s emphasis on hybridity, versatility, and functionality. From puffer coats to technical outerwear, knitwear, and bodycon tops, each piece is designed to withstand both urban and alpine environments.
Head to their website here to see the full array of nature-inspired gear.
