As the UK retail landscape undergoes a continued transformation, it’s difficult for the shops that remain to keep fresh, competitive and interesting. For provincial shops like Working Class Heroes the task should be harder, but isn’t because they’ve always at their core been fresh, competitive and interesting.
One way they’ve marked themselves out as a bit different from their competitors is by releasing interesting collaborations. Their latest links them up with The Steam Room, hybrid lifestyle store/dry cleaner in London. Founded in 2004 in Haggerston it’s a place the WCH lads have been to a lot over the years while visiting the capital on buying missions. At its heart this collab has everything you want from a good partnership and that artwork looks great.
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