In celebration of the freshly launched New Balance 9060 colourways exclusively at JD Sports, New Balance has launched a multi-region campaign featuring creative communities from around the globe. These days, brands at the forefront of what some call ‘the culture’ (yuk) are quick to acknowledge their success owes more to community than it used to and in New Balance there’s a great example.
Their latest campaign celebrates the style-led global influence of the 9060 as a key fashion forward statement piece for building outfit inspiration. Through the lens of three inspirational, culturally connected stylists, the campaign creatively champions the variety of the 9060, whilst illustrating the authentic spaces it continues to thrive in.
In the region they call EMEA, London stylist and creative consultant Daryon brings his streetwear and gorpcore flair alongside photographer, stylist and cultural connector, Natalie Winter. Together, both seamlessly blend streetwear, blokecore and Y2K Girl style inspirations for an elevated look.
In the southern hemisphere, hailing from Sydney, creative director Julianna Yao brings a contemporary Y2K aesthetic to the modern New Balance 9060 consumer, with collaborator, skater, model and designer Nick SDBR.
Plus, landing in North America, globally renowned NYC native, stylist and creative director Danie Sierra takes the 9060 from the studio to the streets of Brooklyn with longtime friend, DJ and photographer Giovanni Mourin (BabyFace Gio)
Check out all New Balance at JD Sports now
