As part of their thirty years celebrations Wellgosh have been doing lots of exciting things with their mates this year. Part of which includes a collaboration with Universal…
I don’t know how the rest of the world feels but here in the North West of the UK we really can’t get enough of corduroy. If I…
Like a Californian sunrise that you can wear on your feet the Clarks Originals Ashton boot in dazzling oak suede are serious bit of sunshine in shoe form.…
Already a very popular brand here at Proper HQ despite only being around a season or two, Pop Trading Company’s AW18 output has only furthered our enthusiasm for…
It’s all well and good having a t-shirt that features an upbeat message or something or someone of a sunny disposition but sometimes the coolest stuff is also…
The North Face really are great at making clothes for going up and down mountains and stuff in but they’re also (somewhat ironically) highly skilled at making stuff…
Look at this piece of popover perfection from those magnificent Malmönians at Très Bien, it’s bloody lovely isn’t it? It’s the sort of thing I can imagine Bernard Sumner…
I really can’t wait for the winter to arrive now, as not only do we all get to parade around in our favourite parkas but we’ll also get…
If you’re away on holiday soon or going to a massive outdoor rave then why not keep all your ‘essentials’ in one of the coolest bumbags on earth.…
With roots both in Manhattan and Maine Cole Haan’s SS18 collection showcases footwear that reflects both these location’s different lifestyles whilst celebrating freedom of expression and spiring to…
If you thought that YMC stands for ‘You Must Create’ then you’re wrong, So, so wrong. It actually stands for ‘Yeah Man Corduroy’ because they make stuff like…
Massive respect to Hi-Tec for coming back with a witty and honest shoot that will make you chortle out loud and then think ‘actually they look alright them’…
Well we knew it would happen, it was only a matter of time, after the hosepipe bans and the third degree beer garden sunburn we now find ourselves…
We’ve previously told you all about the wonders of the Hanon Worker shirt, the Hanon Worker pant and the Hanon worker short, so allow us if you will…
Whilst you might be sorted for Birkenstock sandals by now, I bet you haven’t got a pair of Birkenstock boots have you? For times when you need a…
Whoah check out these AF ones yall! There’s some kind of mad trompe l’oeil effect going on with that chenille off-set 3-D swoosh playing tricks on us and…
I had a lovely email chat with LVC head honcho Paul O’Neill recently, he was telling me all about the latest campaign they’d shot in Kingston Jamaica that…
Who is David TC and why do Stone Island keep making him all these amazing jackets? I’m a bit bloody jealous of him to be honest. I mean…
Just when I think my Ukrainian mates couldn’t get any more wonderful they then go and do a range named after John the Savage in Brave New World,…
New Balance is Proper HQ favourite. They do proper trainers for proper people doing proper things. Running, walking, cycling or crying, New Balance’s all-purpose footwear is for all-purpose people. All-purpose people…
When I think of Italy, I picture tall, dark, handsome men, sipping expensive red wine like proper, real life grown-ups. Paulo, sat in his quaint, picturesque vineyard, discussing…