Scotch whisky brand Chivas recently launched Regal FC – a global concept club for contemporary football culture. To celebrate the launch, Chivas hosted a charity 5-a-side tournament at the impressive…
*A Vontade are a Japanese brand that, since 2003, have been reinterpreting Europe’s vast tradition of military wear. Designed by Kazuyuki Yamakawa, the brand knows that urban environments…
Any Stone Island aficionado worth their salt will know that Crinkle Reps is one of the brand’s most innovative and sought-after materials. Easily identifiable thanks to it wrinkle-like…
With powerful windstorms like Arwen wreaking havoc across the country in recent weeks, us Brits find ourselves preparing for yet another brutal winter freezing our arses off. From…
Towards the end of the summer I was lucky enough to road-test (ok, camp-test) some Stanley gear and I have to say I was impressed. Their Perfect-Brew Pour…
Wellgosh often flirts with workwear. This week, with their latest Wellgosh Wears guide, the retailer does more than subtly touches workwear on the hand. By combining a heavy…
Acne Studios, Stockholm’s most successful sartorial export, is extremely well versed in winter wear. Surprisingly, despite Stockholm’s northernly latitude, the city is actually considerably milder than many other…
Few cities maintain a sense of cool in the face of extreme weather in quite the same way New York City does. It’s a place I’m somehow yet…
Two things tend to get us excited about brands more than anything else here at Proper. Brands that have a story to tell, and brands that do things…
Pyrenex are making a lot of noise recently. After recently curating a shoot in the backroom of a pool hall and announcing a casual sport range, the brand…
Have a wedding coming up? Want to let everyone know you aren’t lightweight? Or maybe you’re just planning ahead for a smart-casual summer’s evening on a promenade somewhere,…
Barbour jackets are a universally firm favourite. Idolised by everyone from the quintessentially cool Steve McQueen to hordes of Tories and Young Farmers, their timeless South Shields appeal…
Laboratory Perfumes represents a new way of working with scent. It’s no secret that perfumers – perfumologists? Fragrance-ologists? – conduct their work in labs, carefully combining essences and…
Tomorrow is officially Black Friday but by now you know the drill; hefty discounts are already free flowing and have been flooding all our inboxes since the clock…
Pendleton started out as a woolen mill factory way back in 1863. The brand is famous for their use of Native American prints; prints which broadly, within a…
A hotel and a clothing brand don’t seem like the most likely collaborators, but when the two have shared design views, it begins to make sense. Universal Works…
ROA is an Italian hiking brand with a focus on producing modern and progressive designs that don’t betray their number one goal: function. That is, function over everything.…
Since The 5th opened back in late 2020, they’ve been one of our favourite clothing curators, carefully selecting a solid range of UK heritage brands mixed with progressive…
Outerwear institution Pyrenex presents its latest 1980’s sports-inspired AW21 capsule, featuring modern interpretations of classic items built around the brand’s core luxury commitments. Pyrenex was founded above the…
Ralph Lauren has two iconic designs, each as recognisable as a swoosh, but with very different attitudes. The Polo horse logo represents Ralph Lauren’s preppy domain: Ivy League,…
Moncler flourishes best when it subdues the garish shine that’s become associated with new money. It’s a shame, really: any brand that’s expensive will eventually become a status…