We’re back again with our monthly round-up of things that simply caught our eye. If you work for a brand or agency and you fancy seeing your stuff…
We’re on the cusp of February, but as the temperature creeps up. It won’t be long before the need to stay hydrated becomes more prescient. With that in…
Everyone knows hiking got a pretty hefty boost in popularity during the pandemic. This in turn led to an increased appreciation not just for gear that works, but…
ST95 Hooded PufferBoasting all the intricate design detail you’d expect from a brand Osti founded, this hooded puffer also benefits from a modern appreciation for sustainability. The shell,…
As you may have already seen, at Proper we are big fans of the one-size fits all model introduced by South Korean label KAPPY DESIGN. Based in Seoul…
Back from the archives, and stepping into the future, the Torre Mid makes a heroic return to Nike ACG’s roster.This beloved ACG hiker from ’95 is back to…
It’s pretty widely accepted that women wearing men’s clothes often look better than the men they’re intended for, but what about the other way around?The only reason I…
This time of year is always a challenge in terms of what to write on this here website. Most of the retailers we habitually browse are busy readying…
Individuality, rebelliousness and a need to push things forward have always had a place in the formation of fashion trends. That’s why they’re trends. When a brand or…
We’ve been waiting for the latest offer from Madrid-based label unfeigned and their latest AW24 collection doesn’t disappoint.Working alongside unfeigned colleague and visual artist Sabrina Passalia, who created…
The evolution of French shoe brand, Kleman has been evident over the past few seasons. Following recent trade shows, where we’ve seen first-hand what’s to come, it’s clear…
Pa’lante make smart accessories in a town that rarely gets temperatures below 25 degrees, all year round. Based out of Bishop, California, Pa’lante came to our attention via…
There are several examples of brands with family ties at their core. Whether it be husband and wife teams (Story mfg, Universal Works) or examples of brothers or…
First launched as autumn turned into winter, and to some acclaim, this Palladium/Finisterre mashup ticks more boxes than a manic market researcher. Despite the fact we’ve already shone…
Ok, so this might be a tad premature, but they do have an apt name. Teva’s Hurricane XLT2 Sandals are the type of thing you’ll wish you already…
As previously documented on these pages, Helly Hansen’s storied history creating performance driven gear has led to a purist spin-off named HH-118389225. Let’s call it “ARCHIVE” for now…
Goldwin’s Spring ’24 collection introduces a range of products, that take practical and functional characteristics and blends them with a minimalist aesthetic.Set against the picturesque natural landscapes of…
It’s back, our Weekend Wears series, maybe for a short spell, maybe for the long term, who knows. Depends how busy we are. This exclusively Pop Trading ‘fit…
I had a proper Greek day the other day, without really meaning to. I sat there scoffing a Gyros, then had some Greek yoghurt afterwards. Just as this…
This being a certain point in January means brands are in full show-off mode. Take the 190-year old Woolrich for example. This month they’re presenting their first Black Label Collection designed by Todd Snyder for Fall-Winter…
Kings of the collaboration, Patta have followed their recent New Balance release with something absolutely appropriate for the wintry weather. The new Danner Light x Patta marries the two brands…