The cult-classic Marina line returns for Spring Summer ’22. Stone Island’s Marina line has had a cult following since its inception in the late 80’s. A favourite of…
Wales Bonner puts her spin on adidas Orginal’s Japan silhouette. Wales Bonner, a Central Saint Martin graduate and winner of the 2016 LVMH young designer award, concludes a…
Raiders of the (L)Osti Archive. First published in Proper Mag 19, Summer 2016 The mythical Osti Archive in Bologna is talked of in hushed and reverent tones, almost…
Helinox is a lifestyle brand that’s built a reputation for making excellent ultra-lightweight and portable chairs. Helinox just want you to relax. Honestly: they argue that humanity’s greatest…
Patagonia is renowned the world over for its excellent eco contributions to the world of fleeces and coats. We all know that Patagonia cares about the planet, and…
With the threat of storms encroaching, there’s a whole host of jackets out there that still sees the water bead off. Last week, and early into this one,…
A Kind of Guise blurs the line between a clothing brand and documentarians. For their latest SS22 drop, the brand found themselves assuming the role of radio hosts,…
The two brands link for a risqué ensemble. The LA-based Pleasures links Hugh Hefner’s LA institution for a bold and brazen collection that highlights Playboy’s bunny logo. Pleasures’…
When such an exhaustive list of boxes are so emphatically ticked that you almost feel guilty not owning a garment, you know you’re onto something. That’s the case…
Those of us of a certain vintage could be forgiven for an apologetic stance on contemporary fashion these days. At 43 years young, my opinion on short-term trends…
Craghoppers’ latest ‘Sanctuary’ release sees their outwear and accessories styled with visually paradoxical purpose. For their latest collection, the Yorkshire born-and-bred brand Craghoppers style a unique ensemble inspired…
Let a loafer define a new you. Loafers have been on a resurgence since early 2021 and it’s a trend we’re here for every step of the way.…
Returning for Spring ’22, Stüssy has once again released an offering of on-trend streetwear pieces. Adopted by surfers, skaters and rappers alike, Stüssy continues to grow with its…
In Proper Mag 21, way back in 2016, we somehow convinced the late great Gary Warnett to write an extensive piece on the history of one of the…
French heritage brand Paraboot has become a cult icon, uniting an older generation of cobbler-loving connoisseurs from the French Alps with a younger, more fashion-focused clientele. When we…
Oi Polloi gets its hands on Stone Island SS22. There aren’t that many places in the world where you can find and touch new release Stone Island. But…
Oi Polloi’s range of Universal Works grows again. Universal Works’ latest SS22 collection, inspired by the photography of Todd Webb, is a spring and summer masterclass in muted…
Avid Proper followers will be aware we’re pretty tight with these guys, but as ever, we only get involved with stuff we believe in. Admiral’s mothership should require…
There’s not mushroom for improvement on this from Acne Studios, it’s pretty much a perfect graphic sweatshirt. The ‘ACNE’ in Acne Studios actually stands for ‘Ambition to Create…
This ripstop and honeycomb nylon jacket is the business from Pleasures. What’s your go-to mental image when you hear the word ‘tango’? If you’re from South America you…
Perhaps these days the tennis world is about performance, gaining that competitive edge and making sure the equipment the protagonists wear is about maximising their chance to win.…