The Air Max 90 might win an award for the most colourway’d crep in the world. Endless tweaks, endless detailing, endless use of materials – one timeless silhouette. …
Having just celebrated 25 years of production, London’s YMC is a brand that’s seen trends come and go. Fortunately, they didn’t set off with the intention of tracking…
This Otto jacket from Norse Projects is an amalgamation of so many styles. It fastens like a cardigan but with an efficient zip instead of buttons. It isn’t…
Cotton shorts are a staple. There isn’t a more casual summer outfit than baggy shorts and a pair of sliders. This Billionaire Boys Club pair has enough flair…
It’s not the season for a parka, but it is the season to shop a parka in the Pockets’ sale. Early bird gets the worm and all that. …
Gary Aspden is a bit of a hero. The North’s adidas ambassador, he has been working with adidas since the ’90s, touching everything from Originals and Y-3, to…
Every single hiking brand, athleisure brand, or brand that has any attachment to the outdoors owes a tremendous amount to Nike ACG. Without Nike ACG, or Nike Hiking…
Carhartt’s Work in Progress branch is a European side hustle designed to modernise and refine the classic workwear brand. We don’t mean to brag, but we do look…
This wool-nylon knit is really quite beautiful. It’s not all about the badge, after all. Sometimes, all you need is some nice compass detailing on the wrists, a…
We’re seeing a lot of brands move away from seasonality. The argument is that seasonality encourages relentless profiteering, and the fashion machine, churning out release after release, has…
Stripes have an air of whimsical sophistication. Armour Lux, the brand from the Britany region of France, knows this. They know this because French sailors wore stripes, they…
Like Neil Summers before me, I’m the sort of person who believes that names ought to mean something. So when this Belport jacket popped up, I thought: what…
Wallabees really are timeless. You can dress them up and look all smart-casual, dress them down and look all Nas-in-Aimé-Leon-Dore. Honestly, that outfit with Nas in the tracksuit…
One of Gramicci’s core tenets is a search for freedom of movement. That sounds a bit like an egalitarian ethos and therefore we commend Gramicci. Oh… wait. I’ve…
Wax London has recruited all-round creative Charlie Sheppard, who makes mosaics under the brand Soller, for a collaborative t-shirt that celebrates Wax’s co-founder and creative director Steffy Neceva’s Bulgarian…
The 14th of July is Shark Awareness Day. Coincidentally, Paul & Shark have just shared, a sneak peek from their forthcoming SS22 Shark Trust capsule, celebrating their ongoing…
Okay, the title is a bit of a cliché. It kind of sounds like the mantra of a well-being blog. “You’re worth it,” they preach. Well, at Proper…
Sometimes in life, you paraphrase. At other times, what you want to say has already been said but much better. This is one of the latter moments. Here’s…
If you’re anything like us, one look at Kasperi’s imagery will have you swooning. It’s so rough, so rustic, so outdoorsy. There’s men and women pondering the distant…
Archival Reinvent has been on our radar since their first proto-futurist release, Recovered: Disk Reserve, which explored functionality with no holds barred. Archival Reinvent’s AW21 drop will continue…
This Geyser shirt from Forét combines a few of our favourite things. Firstly, as profound outdoors lovers, we appreciate interesting geographical formations. Geysers are very cool. Not that…