New Year; new shoes. That’s the saying isn’t it? It’s not, I’ve just made it up, but it bloody well should be. No better time to treat your…
It’s the season for wool; on that we’re agreed (fa,la-la-la-la, la,la,la,la or summat). Ok, you might have to cover the wool with a good bit of technical fabric, if…
Ding, ding, Round Two. M(other’s) F(avourite) DOOM (Iconic US Hippity Hoppity artist) is back together with Clarks Originals for another highly limited and anticipated release. Earlier in the…
Read a ‘style’ article over the weekend in one of the supplements. It wanted to draw attention to a new ‘tribe’ of male dresser: the Lumbersexual. I shit…
To think that not so long ago ‘Tweed’ was firmly routed as fabric of choice for the echelons of the upper working classes. Particularly worn as a way…
Despite showing a lot of promise in one particular Under 14’s season; I’ve now just about managed to let go of the fact that I’ll probably never make…
We all love footwear, it’s one of the main reasons you’re reading this site now. But imagine that you loved a brand so much that over time you…
Remember those prints we showed you the other week? Yes, you do. The ones based on the adidas City Series (Europe) trainers, by that talented sod Marcus Reed?…
It’s a universally acknowledged fact that wars are a bit shit. No, strike that. Very shit. Especially for those directly involved. But, ‘every cloud and all that’ -…
Know the term “Heritage” is now a bit frowned upon in the #menswear sphere; sitting as it does alongside ’70’s DJs’ and ‘Kids’ TV presenters’ in getting people turning…
Not just me that’s getting back excited by adidas. I know ‘cause I see it around me in that ‘virtual universe’ of the internet and social media. Gary…
Three. It’s the magic number innit. We know; De La told us so (well Bob Dorough told us first, but he wasn’t a part of our teenage party soundtracks).…
What makes a good jacket a bloody great jacket? Is it the well thought out choice of technical fabric; that not only does the job it’s supposed to…
If any one should be well able to prepare us for the upcoming winter months it’s those Nordic #menswear gods at Norse Projects. With the climate they’re used…
Lets be honest. There was no way we weren’t going to have this jacket up on the site as soon as we knew it had arrived down the…
Wardrobe staples. That’s what we’re on about here. Not hardwear to join together your scandinavian flatpack clothes cupboard called Svelda, but instead clothing items that are going to…
If you’re not careful, going all Retro Americana can have you in Superdry or Hollister territory quicker than you can say “shite hoodies with invented heritage”. Now I’ve done…
If you’re looking at this site you have to love corduroy. Them’s the rules. It’s item 4 of the Proper Mag Manifesto (following on from: Wearing jackets in…
When is a sweatshirt not just a sweatshirt? Nope, it’s not a trick question nor am I about to adopt a faux-sexy voice and go into an M&S…
Back with a bang, and layered up ready for that pinnacle of seasons – Autumn; the ‘Knowledgable Knights of The Northern Quarter’ Oi Polloi have got some new…
To anyone with a passing interest in trainers or like us a bloody obsesssion with footwear over the last couple of decades you will know or have heard…